The Adini story began back in the early seventies and the beginning of bohemian, hippy fashion; when one man started manufacturing in Delhi and sent brightly coloured kaftans, smocked dresses and gypsy blouses to London. A look was created, which was inspired by the colours, vibrancy and craftsmanship of India and fused with the buzz of 70’s London with an eclectic music scene, flares and festival fashion.

A walk down memory lane and a snapshot of iconic images from photo shoots over the years reveals a history of Adini style through four decades. From the heady days of the 70’s, the iconic 80’s, and ups and downs of the 90’s and millennium.

Adini has evolved to be one of the most successful British boutique brands in the UK with 40 years experience in the wholesale market, with an ethos and a creative drive that is as strong today as it was at its inception.

Recently we have created a new division focused on reaching customers who prefer purchasing via Online/Mail Order or who don't have an adequate boutique near enough to is the official ecommerce and wholesale website for Adini.