Below is our Privacy and Security policy for Adini. Adini London is registered with Companies House as Adini Fashion LLP, company number OC337157. The registered address is 891 Great West Road, Isleworth, TW7 5PD. We are also known as the Data Controller.

•    Privacy Statement
•    Site Security
•    Information we may collect
•    Cookies
•    How we may use your information
•    Managing your data
•    Your individual rights
•    Web analytics
•    Amendments

Privacy Statement:
Adini is committed to protecting and respecting your privacy. We want you to feel secure in the knowledge that your personal data is properly managed. This privacy policy explains how we collect, store and use your personal data when you browse and shop with, and when you provide us with your personal information.
Please read this carefully. By accessing, browsing or otherwise using our website, you confirm that you have read, understood and agree to this policy.
As required by the UK Data Protection Act 1998, the EU General Data Protection Regulation (2016/679) and the UK Privacy and Electronic Communications (EC Directive) Regulations 2003 (Data Protection Legislation), we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access.

Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you. Under the terms of the Data Protection legislation, we are required to explain to you how we will treat any personal data which we collect from you.

Site Security:
The privacy and security of Adini customers is of paramount importance to us, and we have designed our systems/procedures to ensure that we have the very best technology to protect all of our valued customers.
Adini uses the very latest encryption technology to protect your vulnerable information during all stages of any transactions.
We use the latest 256-bit SSL encryption when collecting information from a customer. This is much stronger than regular 128-bit SSL encryption used by the vast majority of our competitors. We make use of their SGC ‘Enhance’ technology, which boosts all computers to strong encryption levels, even if they are not natively capable. Therefore none of our customers have to worry about security because of the age of their computer.
Credit Card Processing:
We also use SagePay, the UK’s leading independent credit card processor, to carry out all transactions. Your credit card information is never stored on any of our systems, and is entered directly by the customer into the SagePay system encrypted using the highest levels of encryption based on 256-bit SSL keys from Norton Verisign, which are also Extended Validation (EV) SSL Keys, meaning they have been specially audited by one of the large security firms, and have daily penetration testing on the site to make sure it is always secure.
PCI Compliance:
It has also been scanned for weaknesses by Trustwave, a major IT security firm, on behalf of the major credit card companies, and been awarded certification to process card transactions. This PCI (Payment Card Industry) scanning for the credit card companies and the banks is extremely rigorous, and must be performed monthly, as well as meet many other tough and strict PCI targets including the encryption of all data, and making it pointless to steal any data since it will be scrambled and unreadable.
Credit Card Number Storage:
Also payment card information can never be seen by our staff except the last 4 digits of a card, and the data must be stored on more than one server meaning for example half the long number will be on one server, and the remainder on the other. Again these are all encrypted using the strongest commercial grade encryption, and cannot be tampered with. At no stage does the payment information travel via the internet to SagePay. You can rest assured that payment security at Adini is at the highest levels it can possible be at. The SagePay systems are held behind multiple firewalls, anti-intrusion protection systems and anti-virus scanners, and cannot be accessed from outside their building.
Site Hosting:
Our website is held off site in a secure Tier One data centre with 24 hour security 365 days a year, biometric scanning so only the staff with the correct clearance can enter the right areas on systems that are protected by multiple firewalls, anti-intrusion protection systems and anti-virus scanners. If you have any questions about the strength or integrity of our security, please feel free to contact us.

Information We May Collect from you:
Our primary goal in collecting personal information from you is to provide you with a smooth, efficient and personalised experience at This allows us to share targeted special offers and customise our service to make your experience easier and quicker.
We may collect the following from you:
Order processing – If you buy from us, we require your name, billing address, delivery address, email address and phone number. This information is required so that we can process your order efficiently. On placement of your order your data is saved in our website and passed to our master database.

Payment Processing – So that we can process payments online we require your name and the billing address for the credit card used to pay online. Our external payment provider, Sage Pay, requires your credit card details and these are sent using encrypted SSL technology.  Adini do not store or have access to your card details on our system.

Online registration – If you are not ready to place an order with us but would like to register online you are free to do so. We require your name, billing address, delivery address, email address, phone number and password. When you are ready to place an order, the details you have provided at registration will appear to help make your checkout process as smooth as possible.

Email Only Registration – If you want to receive email communications from us but do not want to register online, you may sign up to our emails found in the Newsletter link at the bottom of our homepage. In order to receive emails we require your name, email and postcode so that we can tailor your Adini experience.

Catalogue Request Registration – If you would like to receive a brochure but not register online, you can sign up to receive our catalogues. In order to receive these we require your name and address, and offer you the option to give us your email address.

Surveys and Competitions – From time to time we may invite you to take part on a survey or competition. Participation in these is completely voluntary and you have a choice whether or not to disclose your information. Any information submitted will be stored in our database and we use the contact information provided to notify winners.

Customer Care Queries – If you contact us by phone or email we may log the call and keep a record of the details you have provided to us, and the related correspondence. This is primarily to help us contact you with answers to your queries.

We use cookies on our website and will ask you for consent to capture cookies from you when you first visit our website. A cookie is a file that is stored on your browser and communicates with our web server when you visit our website. The cookie itself does not contain personal information, but may be linked to personal information (i.e. forms you have completed) that we hold about you.
You can disable cookies in your web browser if you wish, if you do this you will still be able to browse our website, but will need to call our customer service team to place an order.
For more details on cookies and types of cookies, please visit
If you wish to unsubscribe from Cookies, then please email us at

How we may use your information:
Contact Details:
We use the email address you have provided us through registration, order placement or email sign up to send you email communications via our email service provider. If you have placed an order online, we will send you administration emails related to your order to the email address you have supplied.
We may contact you by email or phone if you have raised a query regarding your order, if your payment has failed or to perform security checks to verify your identity. From time to time, we may contact you to invite you to take part in market research.
From time to time we may send you promotional material to the postal details you have supplied. This will be information related to Adini ie. Such as a new season brochure or special offers.
Our communications are designed to tell you about our latest collections and to get you the best deals. We use the information we have about you to tailor the content in order to make the offers as relevant as possible. If you would prefer us not to use the information in this way, please contact us at or write to use at Adini London, 891 Great West Road, Isleworth, TW7 5PD.
We use Data Processors in order to deliver our email and direct mail marketing communications, and as such, pass your information to these Data Processors. These include:
•    Print Companies
•    Marketing & Design Agency
•    Mail delivery providers
•    Data profiling and segmentation providers
We ensure that these Data Processors manage the data as we instruct.

Cookie Data:
We use the data received from cookies on our website to monitor and improve our website and marketing activity. Cookies help us to understand what marketing channel is working best for us and enables us to monitor usage from various channels. Cookies do not store any personally identifiable information, they offer us a view on visitor usage trends.
Payment Information:
We take online payments for our website orders through our payment provider, Sagepay. Sagepay require your credit card details in order to process a transaction. They verify the billing details that we supply them against the cardholder details given to them by your bank. Adini do not store or have access to your credit card details.
Email Responses:
We use the tracking on our customer emails to see whether you have opened or clicked our emails. We rarely use this at a personal level, rather to understand open and click rates in general so that we can constantly improve our email communications.
Order Data:
We keep the personal and order details you have provided us when placing an order or registering online in our customer database on secure web servers. These servers are in a safe and secure environment and can only be accessed by named members of Adini (Adini Fashion LLP) and our agency. Our customer database is managed by an in-house team. We use this information to monitor how our database is growing, how often customers typically shop with us and to analyse spending patterns throughout the year.
We may disclose your personal information to any member of Adini for a specific purpose, to other companies whose sole purpose is to support our business operations or audit purposes and where it is necessary to comply with the applicable law. In the event of a police or government authority requesting information from us for an investigation, we are obliged to provide data to them.

3rd Parties
We never share our customer data with 3rd parties without your permission. We sometimes work with data management companies who manage an alliance of retailer’s data.
The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods and home interior categories. They share information on what their customers buy. They analyse this pooled information to understand consumer's wider buying patterns.
From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.
When you complete a form on our website to set up an account or complete a purchase, you can decide whether or not you want this to happen. You can opt out at any time by emailing, or writing to us at Adini London, 891 Great West Road, Isleworth, TW7 5PD.
Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 020 8090 0331, write to us at Adini London, 891 Great West Road, Isleworth, TW7 5PD, or email us at
If you’d like to see their privacy policy in full you can do so here.

Managing your data:
If you have registered online, we rely on you to register your information accurately.
If your details change, you can at any time edit your personal information by visiting the 'My Account' section of the website. Your account password is protected by a password generated by you when you register.
You are responsible for maintaining the confidentiality of this and any activities that occur under your account. If you believe your password has been compromised, please log on and change your password immediately.
If you would like us to amend your details on your behalf or opt out of all marketing communications please contact our customer care team and they can do this immediately.

Your individual rights:
If you require:
•    access to the information we hold on you
•    a correction to the information we hold on you
•    us to delete the information we have on you
•    have any other questions about how we manage your data
please contact  You can also write to us at Adini London, 891 Great West Road, Isleworth, TW7 5PD.

Web analytics:
We use Google Analytics to track website usage, however this information is anonymous and cannot be used to track individuals.

If we plan to use your personally identifiable information in a manner different from that stated at the time of collection we will make any changes to this Privacy Policy and update our website. It is assumed that you accept such changes if you continue to use the website and services.