Our collections have always been and continue to be inspired by our rich heritage – full of colour and signature hand-crafted prints. We’re developing a new direction in our styling this season as Janet, Head of Design at Adini comments: “We’ve added more relaxed and modern styles with wider appeal. We wanted this collection to have a more contemporary feel overall with an emphasis on key statement prints in a fresh colour palette”.
“The original inspiration to start with was for ‘holiday dressing’ this was in response to discussions, team brainstorming and customer feedback. However we do appreciate this year will again be different. So we’ve adapted our thinking and process to reflect these circumstances selecting lovely cottons, jersey, chambray and denim, stripes and checks, soft washed colours and simple statement prints to evoke a laid back look.

The shoot for the Spring/Summer collection took place in December and unfortunatey due to the current climate there was no option to go on location so we headed back into the studio with our two fantastic models - Tessa & Erica. We normally love to shoot on location as it offers beautiful backdrops and rich light in order to tell our brand story. Having said that, we are really pleased with the teams effort and the images for the new season.

We’ve created a collection that is as individual and unique as you are, we hope you love it as much as we do!